Get a General Manager Without the Full-Time Price Tag
20 years of operator experience across construction, restaurants, auto, marketing, and real estate — working inside your business part-time, at a fraction of what a full-time GM costs.
Or call us directly — (425) 530-0155·Talk to us
The Problem
You’re doing everything.
Sales. Ops. Hiring. Firing. Customer fires. Insurance. Compliance. You know you need a GM, but a full-time one costs $100K–$180K/year you don’t have yet. So nothing changes — and you stay stuck running the business by yourself.
The Solution
The Fractional GM is how you break out.
Teddy Lopez, high-impact, part-time. You get a senior operator who’s been GM, business developer, structural lead, enforcer, hiring/firing, and sales — all at once — for a fraction of what a full-time hire costs. Bilingual (ENG/ESP). PNW-based. Ready to work inside your business, not just talk about it.
What a Fractional GM Does
Not advice. Real execution. Inside your business. Weekly.
Operations & Process Architecture
Map how the business actually runs — then build the systems so it runs without you in every meeting.
Team Building
Hiring, firing, tough conversations. Job descriptions, interview structure, onboarding cadence.
Client Relations & Crisis Management
When the big account is about to leave or the job goes sideways — I step in and own the conversation.
Sales Strategy & Pipeline
Set the sales process, own the pipeline, coach your reps to close. Dashboards you actually read.
Financial Growth Strategy
Pricing, margin, cost control, reinvestment. The numbers that drive real growth, not vanity metrics.
Insurance & Risk Management
Coverage, compliance, exposure. We close the gaps that sink small businesses when things go wrong.
Bilingual Team Training (ENG/ESP)
Your team gets trained in the language they think in. That’s when systems actually stick.
Three ways to work together.
From a one-time strategy deep dive to full operational involvement. Pick the level that matches where your business is right now.
Diagnostic + recommendations
Strategy Session
90-minute deep dive into your business. Operations, sales, team, finance, risk — we map where you’re leaking money and time. You leave with a written action plan you can run yourself.
- 90-minute call (recorded)
- Pre-call business questionnaire
- Written recommendations document (5–10 pages)
- Prioritized 30/60/90-day action list
- Follow-up email Q&A for 14 days
Most Popular — part-time involvement
Fractional GM Light
10 hours/week of senior operator firepower. Weekly check-ins, monthly KPI dashboard, hands-on with the projects that move the business. Ideal for $1M–$3M businesses ready to install structure.
- 10 hours/week (about 40 hours/month)
- Weekly 60-minute check-in with owner
- Monthly KPI dashboard + review
- Direct access between sessions (email + text)
- Quarterly 90-day rolling plan
- 3-month minimum engagement
Embedded operator
Fractional GM Full
20 hours/week of full ops involvement. I’m in your team meetings, on your sales calls, in your Slack. For $3M–$10M businesses where the owner is ready to step out of day-to-day operations.
- 20 hours/week (about 80 hours/month)
- Twice-weekly check-ins + weekly leadership meeting
- Slack/Teams direct access during business hours
- On-site visits (PNW — 1–2 per month)
- Hire/fire decision support + tough conversations led by me
- Monthly board-style P&L + ops review
- 6-month minimum engagement
What a Typical Month Looks Like
This is the cadence for the Fractional GM Light tier (10 hours/week). Full tier doubles the hours but follows the same rhythm.
Week 1
KPI Review + Priority Alignment
- Pull and review last week’s KPI dashboard
- 60-minute owner check-in: what won, what slipped, what’s blocked
- Lock the top 3 priorities for the week
- Identify any urgent fires before they grow
Week 2
Operational Deep Dive
- Active deal review with sales — push stuck deals forward
- Team meeting attendance + facilitation
- Hiring pipeline review or any open performance conversation
- On-site or job-site walkthrough (when needed)
Week 3
Strategic Project Work
- Build or refine the rolling 90-day plan
- Process documentation — SOPs for the workflows that hurt most
- Pricing, margin, or cost-control project (1 per quarter)
- Vendor/insurance/contract gap closure
Week 4
Performance Review + Next-Month Planning
- Month-end financial + KPI snapshot
- Wins, misses, and what to change next month
- Set the next month’s priorities with the owner
- Stakeholder/board-style summary email
Plus async access between weeks — email and text for quick decisions, urgent calls, and the things that don’t wait until our next check-in.
From operator mode to owner mode in 6 months.
Anonymized — PNW trades business, mid-2025 engagement.
Before
- Owner working 60-hour weeks
- $2.7M annual revenue
- 4 employees
- No GM — owner doing every quote and every fire
- No KPI dashboard — decisions by gut
After 6 Months
- Same owner working 40-hour weeks
- $4.2M annual revenue
- 7 employees
- GM-led operations — owner doing strategy, not tactics
- Weekly KPI dashboard — decisions by data
What Owners Say
Real engagements, anonymized for privacy. Full case studies available on request after a Strategy Session.
[Real testimonial — Trades operator]
“Implemented systems that freed up 12 hours/week for me. Hit my growth target 6 months early.”
Owner — Concrete company in Snohomish County
[Real testimonial — Service business operator]
“Standardized our pricing model. Went from chasing every job to being selective about which ones we take.”
GM — Cleaning company, Bellevue
At Jireh, I was GM, Business Developer, Structural/Architecture lead, Enforcer, Hiring/Firing, Client Relations, and Sales — all at once. We more than doubled revenue in 4 years while building the systems to keep it.
- Executed a $3.2M real estate deal — bought at $2.5M, doubled our engineers, sold for $3.2M
- Orchestrated a 1031 exchange into a $2.5M property (building + yard)
- Built the operations backbone that let the crew grow without chaos
- Trained bilingual team leads across the field and office
Is the Fractional GM Right For You?
We’re selective about who we take on. If we’re not the right fit, we’ll tell you on the first call.
This is FOR you if
- Owner stuck in operator mode — doing the work instead of leading the work
- Annual revenue between $1M and $10M
- 5–25 employees
- Growth-bound — you can see the next level but can’t reach it alone
- Willing to delegate and trust an outside operator
- Family-owned, immigrant-owned, or PNW-based service business
This is NOT for you if
- Annual revenue under $500K — you need the AI Audit or Foundations pack first
- Owner who can’t let go — you’ll resent paying for advice you ignore
- Business already structured well — hire a full-time GM instead
- Short-term turnaround needs — we work in 3–6 month cycles minimum
- You want a consultant — we’re operators, we work inside the business
How It Works
From first call to running business, in weeks — not years.
Discovery Call
Understand your business, your gaps, your goals. 30–45 minutes. No commitment.
30-Day Observation
I watch how your business runs. Join calls, review numbers, meet the team, tour the site.
Action Plan
90-day implementation roadmap — prioritized, with owners and timelines.
Weekly Check-Ins
I work alongside your team. Execution, coaching, coverage for the hard conversations.
Scale or Hand Off
Once systems run, you decide what’s next. Scale, optimize, or hand off to your in-house lead.
Where to Go From Here
The Fractional GM is one part of how Cornerstone helps PNW operators. Here’s how it connects to everything else.
Stop running the business by yourself.
If you’re tired of being the only one who can answer the question, sign the deal, fire the wrong hire, or close the books — we should talk. 30 minutes. No pitch. No obligation.